Differences In Visitor Totals - Event Date: 18 Sep 2006 - 18 Sep 2006
Joined: 21 Oct 2005
Location: Stoke on Trent
Calendar Event: Differences In Visitor Totals
Posted: 18 Sep 2006 at 8:31pm
This is a common question:
"Why do the visit totals shown by WhosOn differ from my existing analytics app?"
There are a number of reasons for this:
1. Spiders Are Not Recorded When Using Page Tagging
2. DNS Grouping
WhosOn has a feature called 'DNS Grouping'. If multiple visitors arrive at your site from similar DNS names within a short period (5 mins) then WhosOn groups these together as one visit.. since in reality these visits will be from the same physical person. Other analytics apps may not have this feature and therefore would show more visitors.
For example, suppose the following DNS names hit your site within 5 minutes:
WhosOn will group these together as a SINGLE visit - shown as [*.aol.com]. This is because its an AOL user and AOL changes users IP addresses rapidly. Even though its 3 different IP addresses it will (most likely) be only one person. The DNS grouping feature improves over time, so the longer you have been using WhosOn the more accurate it becomes.
3. Length Of A 'Visit'
4. Code Not Embedded On All Pages
If you have not placed the WhosOn Tracking Code on all your pages then visits to these pages will not be recorded and will therefore not show in the visit totals.
Edited by Stephen - 23 Mar 2009 at 10:01am
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